The point of blogging is to share something with the people who live in the internet.
We are in charge of the topics we choose to share. Choosing what to share is often done with noble intentions. After all, if a list of books, authors, songs or, I don’t know, youtube imfluencer clips appeal to us, and help us in some way, we want to share those with others. If it unleashes creativity for us, makes a poignant impression, incites something that lifts us out of some mental health ailment, it’s only natural to want to share it with others. The hope is that it may impact them similarly as it did you.
If this is the case, then I have some advice for you on what not to do:
- Create a must read heading
- Hurl a must see blurb into the social internet
If you do this, I can guarantee that I will immediately refuse to click on that link, tweet, heading, title, clip or whatever other method you choose to share your information with. 😛
I will also boldly assume that I am not the only one inside the social media streams that behaves this way. I know aloysius5 shares my view, he’s the one who evoked this train of thought. 🙂
A good way to get me to read something, for instance, is to hook me with why I should. Like everyone, time for personal hobbies is precious. There’s only so much time I can dedicate to reading, commenting, creating my own share-worthy material. Telling me to *must read* something above a hyperlink will only ensure that I don’t.
Don’t tell me what I must read.
Instead, find a way to make it enticing for me to want to click that link.
Maybe you read something I wrote in a blog post that makes you think this article you read recently will make an impression on me. So tell me about it. You don’t have to be wordy (like me 😉). Show me why you think this is click-worthy.
For example, if I get an email or tweet or comment like this, it will definitely peak my interest:
I recently read a longreads article on blablabla by this author, she touched on a topic you mentioned last week in your blog. I thought I’d share it with you. (enter hyperlink)
I may just take you up on it.
If not immediately, I have a place where I bookmark such things. But I will definitely take note.